It's a common problem with so many changes made with Googles' Panda and Penguin updates over the last 18 months. Your search rankings have fallen and website traffic is down.
It's happened to millions of websites around the web. Since these updates, it's become a lot harder to gain organic rankings in Google and other search engines but there are things that can be done to ensure your website has the best chances of increasing its rankings again.

Including a site map and submitting this to webmaster tools can help search engines spider your site. Webmaster tools will also warn you of any errors on the site or any problems the search engine has with your site.
“ It's become a lot harder to gain organic rankings in Google and other search engines but there are things that can be done... “
Secondly, analysing the code so that it is search engine friendly are all key to this process. Making sure that the site has search engine friendly URL's, title and meta tags, heading tags and alt tags are all important to keep the site code clean and optimised.
Installing Google Analytics is fundamental to any website. Analytics give us a clear view of the traffic your website receives and how visitors move around your site. We can tell where they enter, where they exit and how long they stay on pages. We can understand which pages users like and don't like and improve pages as we analyse the data.
“ We can tell where they enter, where they exit and how long they stay on pages. We can understand which pages users like and don't like and improve pages as we analyse the data. “
Once these initial steps have been taken we can then concentrate on resubmitting the site to Google and other engines and see the results. It is also wise to not be solely dependent on organic listings but to optimise a campaign that will drive traffic and conversions to the website through other avenues such as Google Adwords, Facebook, LinkedIn, Twitter and something called remarketing, which is a cookie based system of recording who has been to your website and display ads to them as they navigate the web. There are many tools out there to help drive traffic and you don't need to put all your eggs in one basket.

Contact us for a chat about your site and we'll let you know how we can help.