You've finally developed and launched your website, worked hard at getting it ranked in search engines and finally, traffic is being driven to the website.
This still isn't the end and it's important to convert this traffic to a lead and a lead to business. This is quite an art and needs to be carefully thought through. Users clicking through from Google may not want to land on the homepage of your website if there is a lot of content of various options. It may be better to create a new page with specific information on what the user was looking for and then offer a "call to action" to contact you or find more information.
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This still isn't the end and it's important to convert this traffic to a lead and a lead to business.
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Once you have that users information you can call them and discuss what they are looking for as well as send emails with information they may find useful. Explainer videos are a short and clear way to explain your products or services and can give users a quick understanding of why they should buy from you. It's an excellent way to explain what can be complicated points quickly, which if explained using text, could be very long winded.
Using software that performs "look ups" to tell you who is actually visiting your site can be hugely beneficial as you will know what company has looked at your site and have their contact details. You can then give them a call and offer help or perhaps discounts. Social media campaigns always work well, especially with the use of discount codes. Everyone loves a bargain and these can be used to work with excellent results.
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...who is actually visiting your site can be hugely beneficial as you will know what company has looked at your site...
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Tracking all of these methods is crucial to the campaign and we can setup tracking code and monitor conversion rates for you, optimising pages and online advertising using split testing and other methods.
Contact us today and we can analyse your website and marketing campaigns for free.
Contact us today and we can analyse your website and marketing campaigns for free.