Online Marketing Case Study

The Engraving Workshop

The Engraving Workshop

Your Personal Engraving in
30 Seconds

Custom Design
Magento Development
Payment Integration

The Engraving Workshop

Mobile Responsive

View Site

the-engraving-workshop image

the-engraving-workshop image

the-engraving-workshop image

The Engraving Workshop

Your Personal Engraving in
30 Seconds

Custom Design
Magento Development
Payment Integration

VISIT SITE

Overview

We are providing bespoke online marketing for The Engraving Workshop. The site was developed using Magento with a customized Content Management System (CMS) and fully search engine optimized.

Case study overview

Case study overview

Analysis

After a meeting with The Engraving Workshop, and receiving a completed marketing questionnaire, our Marketing Team began to plan the bespoke strategy.

We also decided to refresh the design and improve the usability for the required target audience by introducing common use categories for their product range.

Design

Analysis

Design

After a meeting with The Engraving Workshop, and receiving a completed marketing questionnaire, our Marketing Team began to plan the bespoke strategy.

We also decided to refresh the design and improve the usability for the required target audience by introducing common use categories for their product range.

Setup

Development

Development

Development

Development

Setup

Our Web Designers designed the new elements of the site, that included customised adverts in the most common sizes for remarketing.

Custom preview images were also created for each initial product type for the relauch. Adding functionality for the new products to improve experience and code updates were incorporated for tracking conversions / goals and social gains.

Marketing Techniques

We use Google PPC which is monitored on a daily basis to control and optimize the budget versus competition.

Cookies allow remarketing to site visitors, where our custom adverts are seen across multiple devices.

The site is optimized for Search Engines using sitemap, meta information and content updates.

Design

Marketing Techniques

Design

Design

We use Google PPC which is monitored on a daily basis to control and optimize the budget versus competition.

Cookies allow remarketing to site visitors, where our custom adverts are seen across multiple devices.

The site is optimized for Search Engines using sitemap, meta information and content updates.

Process

Conclusion

Process

The service we offer evolves over the agreed timeline to ensure that we continue to adapt to changes in the competition, exposure and user trends.

We continue to evaluate the best techniques for user experience and ease, but also to gain the best results.

Conclusion

The Engraving Workshop had a 266% increase in online sales in the first month. We also improved the organic (Google) search traffic by 189%.

The number of user page views was up by 91%. We are continuing to get online sales and also bespoke requests via the contact form. The marketing for this site is a continuing success.

Design

Conclusion

Design

The Engraving Workshop had a 266% increase in online sales in the first month. We also improved the organic (Google) search traffic by 189%.

The number of user page views was up by 91%. We are continuing to get online sales and also bespoke requests via the contact form. The marketing for this site is a continuing success.

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